Research and Planning

When designing my charity logo i have decided to create one which stands out from the rest! This therefore helps the charity becomne easily recognisable due to its different design. I have decided to produce this Logo for my own European second chance charity. I decided to produce a logo which is symbolic to this cause with the use of new life within the growth of a flower represented using a hand, this therefore showing my interpretation of the charity aim for ill patients, foster children , older people within the society to have a better life and with many have a second chance in their life. The money goes to the charity for fund raising and towards medical research into many illness's and helping children start and achieve even in though cercumstances benefitting the community.

These Charity Logos give an element of recognition in any charity or organisation.When creating a logo we have to consider what affect will happen and how simplistic the logo must be. Due to the companies simplistic logo is makes it easier to familiarise and become recognisable within the " Family Home".When creating the logo there must be a link between the logo and company. With recognition therefore this simplistic logo helps create a proffesional company using there trademark symbol to affect.

My chosen charity im supporting and evaluating with reasearch is The Big Issue. About

The Big Issue was launched in 1991 by Gordon Roddick and John Bird in response to the growing number of rough sleepers on the streets of London. Roddick, who also co-founded The Body Shop, was inspired by a newspaper called Street News, which was sold on the streets of New York. Upon his return from America he enlisted the help of Bird, who had experience in the print trade and who had himself slept rough. The two believed that the key to solving the problem of homelessness lay in helping people to help themselves, and were therefore determined to offer a legitimate alternative to begging.

Analysing the website. When first looking at this website we see a clear outline and division of colour and information throughout. The logo is a clear blue contrasting against the pink with a simplistic but effective Nav Bar across the Website.This website gives a positive vibe for those who need it.

My second Website is Dogs trust. This animal charity throughout its website contenet shows clear layout with again contrasting colour coded webpages all with simple Navigation options.Keeps linked with the Charity at all times and helps give clear indications and detail throughout the website.

My third chosen option for a charity website is the British Heart Foundation.As this is one of the main leading charities within the uk it shows features benefiting the audience viewing the site due to easy Navigation , simple linked colours and a simple theme for easy viewing.

My final charity is cancer research.This uses many elements of web design attracting viewers do to positive colours attitude and aiding the country in cancer research. With the use of mutual colours the less complecx the easier it is to follow. Also including easy navigation this gives a clear search option around the website.