what makes a good logo?
This was my thought when creating my own logo as i had to construct a design which was easy to the eye and easily representative of my chosen charity.The importance of the logo made this challenge of actually creating one more exciting as i had more things to be aware of whilst planning out my logo design. The three key concepts that i found to be important in creating a good logo were
colour - This is important when planning a good logo as there has to be a balance between multi colours used.The use of a colour wheel helps decide which colour go well ( generally those within the complementary colour scheme as they help enthasise and make the logo stand out more than the analog).I later found after planning the colour scheme was a key concept and was something i had to plan in greater detail. I had to think of other concepts of colour which i would usually consider when creating something as there was a greater sense of symbolism through the logo which would hopefully give a positive vibe towards the audience so they could possibly consider furthering their knowledge of my chosen charity.Whilst planning my logo colour design i decided to research into other charities and their colour schemes as i found this would be important to the overall final creation of my logo. When researching charities about their colour of logo i discovered several key examples which benefited and influenced an audiences attention.One of these charities was tickled pink.The logo ( shown below ) only had one colour scheme due to the charity of pink. This works well as it relates to the actual website and it is easily recognisable to the public as it is simplistic.This feature was one i wanted to create when planning and then creating as it would therefore be recognisable and symbolic to the charity. I later used pink within my logo as it was light and positive and helped brighten my logo due to the colour scheme used.
shape-My second key concept of the creation of my logo was the shape.Even though this sounds such a basic requirement of any logo it was something to consider as this therefore would create more problems if the shape was too complex due to it then being more complicated to re- create and would be less recognisable as it should always be simplistic.When researching i found more websites used logos which used simplistic shapes such as ovals as this makes the logo more recognisable and helped give a 'basic' feel to the logo. A prime example of the use of simplistic shapes is ' sports relief '. The simplistic red oval with contrasting white writing created a simple, recognisable website logo which would show the charity without complicating it.This key feature i found was important in the creation of my logo as i found it easier to create a professional logo using an oval , simplistic shape.
Recognisable-My final key concept which makes a good logo is due to it being recognisable. This is an important part of the creation and planning of my logo as it was something i personally found important towards the planning and research of my logo.I found this concept important as recognisable were those which attain new audiences as they are more attractive due to being memorable therefore making the public familiar with the charity. This was something i tried to create when planning my logo as the logo design was the true symbol of what my website was all about and the public image of my charity. Design logos such as the RSPCA attained uniqueness and individuality which i thought was important in my logo as it is a key aspect of logo design. All together these three key concepts of logo design helped by the use of research made my planning of my logo better as the importance of my website logo would therefore promote my website charity.
Key logo examples with the use of colour , shape and being recognisable.
This was my thought when creating my own logo as i had to construct a design which was easy to the eye and easily representative of my chosen charity.The importance of the logo made this challenge of actually creating one more exciting as i had more things to be aware of whilst planning out my logo design. The three key concepts that i found to be important in creating a good logo were
colour - This is important when planning a good logo as there has to be a balance between multi colours used.The use of a colour wheel helps decide which colour go well ( generally those within the complementary colour scheme as they help enthasise and make the logo stand out more than the analog).I later found after planning the colour scheme was a key concept and was something i had to plan in greater detail. I had to think of other concepts of colour which i would usually consider when creating something as there was a greater sense of symbolism through the logo which would hopefully give a positive vibe towards the audience so they could possibly consider furthering their knowledge of my chosen charity.Whilst planning my logo colour design i decided to research into other charities and their colour schemes as i found this would be important to the overall final creation of my logo. When researching charities about their colour of logo i discovered several key examples which benefited and influenced an audiences attention.One of these charities was tickled pink.The logo ( shown below ) only had one colour scheme due to the charity of pink. This works well as it relates to the actual website and it is easily recognisable to the public as it is simplistic.This feature was one i wanted to create when planning and then creating as it would therefore be recognisable and symbolic to the charity. I later used pink within my logo as it was light and positive and helped brighten my logo due to the colour scheme used.
shape-My second key concept of the creation of my logo was the shape.Even though this sounds such a basic requirement of any logo it was something to consider as this therefore would create more problems if the shape was too complex due to it then being more complicated to re- create and would be less recognisable as it should always be simplistic.When researching i found more websites used logos which used simplistic shapes such as ovals as this makes the logo more recognisable and helped give a 'basic' feel to the logo. A prime example of the use of simplistic shapes is ' sports relief '. The simplistic red oval with contrasting white writing created a simple, recognisable website logo which would show the charity without complicating it.This key feature i found was important in the creation of my logo as i found it easier to create a professional logo using an oval , simplistic shape.
Recognisable-My final key concept which makes a good logo is due to it being recognisable. This is an important part of the creation and planning of my logo as it was something i personally found important towards the planning and research of my logo.I found this concept important as recognisable were those which attain new audiences as they are more attractive due to being memorable therefore making the public familiar with the charity. This was something i tried to create when planning my logo as the logo design was the true symbol of what my website was all about and the public image of my charity. Design logos such as the RSPCA attained uniqueness and individuality which i thought was important in my logo as it is a key aspect of logo design. All together these three key concepts of logo design helped by the use of research made my planning of my logo better as the importance of my website logo would therefore promote my website charity.
Key logo examples with the use of colour , shape and being recognisable.
The Dogs trust logo shows all these three key elements of logo design.There is a clear image which symbolises the aim of the charity and the colours combined well together.When planning my logo i took this into account as it was a good example of logo design.The simplistic shape benefitted the logo as it was clear and not too complicated.With the use of the simple image and text combined with colour it is therefore easily recognisable as a logo to represent the charity.
The oxfam logo again shows a clear layout and logo design such as that of the Dogs Trust.The white and green copliment each other as the text is clear and readable.With the use of basic shapes and a clear outline it makes it more professional and therefore more recognisable to the public.Due to the use of the three key concepts of logo design the logo is clearer and consise than that of a logo which does not follow these three rules.
The British Skin foundation logo differs slightly from the other logos i have researched.Its actual shape is less simplistic and shows other elements of logo design, however due to the use of a simple colour scheme of navy and white with its recognisable factor this still uses two of the key concepts within creating a logo. This logo is less restricted as its form shows a clear set design therefore eliminating a complex logo design. This works well as it is easily recognisable due to the hand as this is symbolic to the actual charity.
other charity research-
The Big Issue was launched in 1991 by Gordon Roddick and A. John Bird in response to the growing number of rough sleepers on the streets of London. Roddick, who also co-founded The Body Shop, was inspired by a newspaper called Street News, which was sold on the streets of New York. Upon his return from America he enlisted the help of Bird, who had experience in the print trade and who had himself slept rough. The two believed that the key to solving the problem of homelessness lay in helping people to help themselves, and were therefore determined to offer a legitimate alternative to begging.This they did when the magazine hit the streets in September of the same year, initially as a monthly publication sold by ten vendors in London. In June 1993 the title went weekly, and regional editions soon followed. There are currently 5 editions of the magazine which collectively cover the whole of the UK - Big Issue Scotland, Big Issue Wales, Big Issue in the North, Big Issue South West & the original Big Issue.
The British Heart Foundation was founded in 1961 by a group of medical professionals who were concerned about the increasing death rate from cardiovascular disease.
Their aim was to raise money to help fund extra research into the causes, diagnosis, treatment and prevention of heart and circulatory disease.
Since then there have been vital major advances in the treatment and prevention of heart disease.In 1986, the BHF become more involved in public education, and in 1990 moved into rehabilitation.Heart surgery is now commonplace and thousands of people are healthier and live longer thanks to new drugs.The BHF plays a vital role in funding pioneering heart research in the UK, which in turn has an huge impact around the world.Many of today's new drugs and treatments might never have been possible without the existence of the BHF.
Their aim was to raise money to help fund extra research into the causes, diagnosis, treatment and prevention of heart and circulatory disease.
Since then there have been vital major advances in the treatment and prevention of heart disease.In 1986, the BHF become more involved in public education, and in 1990 moved into rehabilitation.Heart surgery is now commonplace and thousands of people are healthier and live longer thanks to new drugs.The BHF plays a vital role in funding pioneering heart research in the UK, which in turn has an huge impact around the world.Many of today's new drugs and treatments might never have been possible without the existence of the BHF.
In the late 1970s a young man called Stewart Yesner broke his neck in a car accident. Like many others before him he was told that nothing could be done to treat his condition.The consensus of medical opinion at that time was that a successful treatment for spinal cord injury paralysis was unlikely, hence research into finding a cure for spinal cord injury was almost non-existent.Stewart decided to set up a charity with one simple aim - to raise money to fund research into ending the permanence of paralysis caused by broken necks and backs. He tracked down a small number of scientists around the world who were working with the central nervous system and started raising money to fund research. In 1980 this young visionary registered the International Spinal Research Trust with the Charity Commissioners in London.From its humble beginnings Spinal Research has raised over £12 million and now plays a leading role in the worldwide research effort.
